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Luscious Loves Fashion Launch!

Hi there! If you haven't been hiding under a rock then you'd definitely know about the very exciting launch of the new Luscious Loves Fashion Nail Colors!!! They're all over the place, at designer lawn exhibitions, on Facebook, blogs and they seem very intriguing don't they! I was super excited to get the chance to be at the press release launch for these beauties! Here's a glimpse of the event!

In collaboration with 14 Pakistani designers, Luscious Cosmetics, the face of the Pakistani beauty industry, has introduced 14 limited edition shades of nail colors, each shade capturing a gist of its' designers SS2013 collection. 

A brilliant idea in itself, the nail polishes have really nice packaging and I love how the heart accent makes it fun and playful and at the same time each designers insignia makes each bottle unique and classy.

The lovely CEO of Luscious Cosmetics, Meharbano Sethi, commencing the exciting launch.

The elegant Khadija Shah of Elan.

The lovely Sara Shahid of Sublime talking about how they found the perfect Zen Green.

Designer Kamiar Rokni talking about the collaboration.

From pretty pastel shades like Umar Sayeed's pale feminine pink to grunge metallic grey by Ammar Belal, this range has got it all! The shades are fun and completely on trend for the SS2013 and there's one for everyone!

Luscious brings you a lovely sage green for Sublime by Sara, a sunshine yellow for Sania Maskatiya and Kamiar Rokni's in your face orange would definitely steal the show anyday!

The perfect pastel pink for Umar Sayeed defines femininity while Zara Shahjahan's peachy pink has SUMMER written all over it and for people who'd like a deeper, more vibrant coral, Luscious has a sizzling summery coral for Nomi Ansari

A hot pink for Karma, a sure shot eye-catcher right there, whereas Sana Safinaz' show stopper red being a classic is a must have for all ladies. HSY's ruby red is not your average red- its subtle metallic sheen can bejewel your tips for a special night out!

Elan is elegant as ever with a lavender grey shade and on the top of my list! Nickie Nina's amethyst is must have for all purple/shimmer lovers.

With a gorgeous GORGEOUS turquoise, MUSE is killing it!! A shade I believe every young girl will be tempted to pick up! Fahad Hussayn's sapphire blue is an absolute stunner while Ammar Belal's nail color rocks it in a gunmetal-grey with silver shimmer!

Gorgeous floral arrangements at the event.

My personal favorite!

Marib, Me & Fakhra

Me, Marib, Fakhra & Sana

The gorgeous Meharbano Sethi being interviewed by the media.
All of us with Meharbano Sethi.
All of us with Anam.

It was a wonderful evening and it was especially so because we bloggers got to meet each other again! The fantastic job Luscious cosmetics has done with this collaboration is indeed commendable and makes me so so proud to see Pakistan's top cosmetic industry flourish! It's a lovely feeling to have been a part of this, so thank you Luscious for letting us be part of this event! The designers, the people at Luscious, everyone has done a commendable job and we wish Luscious the best of luck for their future lauches!

To shop the collection online, visit Luscious HERE! Or check out Luscious counters at your local leading super markets!


  1. I have Muse on my nails :D Lovely pictures! :D

  2. Seriously memorable day, massive thanks to Luscious! and your hair looks beautiful, super voluminousness! <3

  3. yes Ayesha your hair looks Luscious!:D
    great photography! i love Elan, the brand and the nail color both, still to get it though, i am wearing HSY atm :) xx

  4. im wearing the nikki nina one! amzzing color for purple lovers like me haha

  5. Your hair looks great! Did you style it yourself or are they natural waves? :) xx

    1. Unfortunately I couldn't style it as I was coming straight from uni and I couldn't do my hair so I just tried to manage it the best I could! It's funny cause I wanted to put them up or something since they were all over the place lol and Marib said no your hair looks fine like this! :)

  6. all shades ar just awesomee.. i lyk nikki nina and muse <3
    visit my blog too :)

  7. aww such a memorable day it was .. n we all r looking super gorg ;)


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